Avid Bassamad – Visual Identity & Website Design

Scope

Logo design inspired by the Greek Alpha symbol
Visual identity and brand guideline
WordPress-based website design and development
Custom UI/UX layout for technical product display
Typography and color system design
Design adaptation for electronics and telecom theme

Goals

Create a clean, recognizable logo suitable for a tech-focused brand
Develop a modern and scalable identity system aligned with electronics and telecom aesthetics
Build a fast, responsive website to showcase components and telecom circuit modules
Ensure the site structure supports future product expansion and technical documentation

Approach

Researched Greek alphabetic geometry to create a symbol resembling “Alpha” while maintaining uniqueness
Designed a minimal, modern logo combining sharp lines and curves for technological clarity
Built a WordPress website with a modular UI for showcasing product categories, datasheets, and contact flow
Selected a bold, tech-friendly color palette with deep green-blue as primary
Applied the visual system across headers, icons, menus, and footers for a unified experience
Ensured cross-device responsiveness and fast load performance

Delivery

Final logo in vector and raster formats
Brand guideline (color codes, typography, logo usage)
Fully functional WordPress website
Website Guides for future updates
Optimized assets for web and print

Brand Colors

#ffffff

, #068872

Tools Used

Photoshop, Corel Draw, WordPress

Gallery

Avid Logo

Avid Website UI/UX

Project Feedback

“The Alpha-inspired logo and the clean UI made our brand feel precise, confident, and professional — exactly what we wanted for a tech-focused identity.”
~Hassanpour, Founder
Avid Bassamad