Approach

• Brand Identity Design: The Comax logo was based on a shield shape with the letters CIM (Comax Identity Module). To emphasize the “no-compromise” tone of security equipment, the design avoided curves entirely and used hard, angular lines. A three-color palette (black, royal blue #003399, and white) was selected to reinforce authority and contrast. The brand was designed to look sharp across both digital and physical assets — including gear, uniforms, patches, and profile avatars.

• Product Photography: I collaborated with a friend to stage and shoot key products — hats, tactical backpacks, and accessories — in a dramatic, contrast-heavy style that emphasized usability, structure, and realism.
• Website Design: I designed and developed the Comax website using WordPress + WooCommerce. The focus was on clarity, ease of use, and a mobile-first layout that works well for gear-based shopping. Hero sections incorporated the new branding visuals, and product cards were tailored for security equipment buyers.