Approach

• Created a detailed brand book defining logo usage, typography, color palette, photography style, and tone of voice
• Developed a responsive and content-driven website highlighting services, products, and company values
• Designed updated product brochures with a modular layout and consistent visual language
• Produced official document templates including business cards, letterheads, and envelopes
• Designed and supervised the Nowruz promotional package including creative and useful branded gifts
• Planned, filmed, and edited video content (including drone footage) for product introductions and warehouse showcase
• Designed the trade show booth layout, graphics, and motion materials for in-event screens
• Built a consistent social media identity and seasonal content plan
• Actively led and implemented the digital marketing roadmap, content calendar, and ad campaign strategy
• Integrated AI-assisted image generation in multiple stages including moodboards, catalog backgrounds, character illustrations, and visual storytelling for social media and print
• Used generative tools to ideate faster and achieve custom imagery tailored to campaign goals