Creation of a comprehensive brand book and visual guideline
Full digital marketing planning and execution
02 · Goals
What it had to achieve
Unify Hamico’s visual identity across all platforms
Build a clear, structured digital presence aligned with industry standards
Develop a strong, recognizable brand with printed and digital support materials
Strategically plan advertising campaigns and optimize their execution
Strengthen offline visibility through trade shows and branded giveaways
Boost online engagement through well-structured visual and video content
03 · Approach
How I solved it
Created a detailed brand book defining logo usage, typography, color palette, photography style, and tone of voice
Developed a responsive and content-driven website highlighting services, products, and company values
Designed updated product brochures with a modular layout and consistent visual language
Produced official document templates including business cards, letterheads, and envelopes
Designed and supervised the Nowruz promotional package including creative and useful branded gifts
Planned, filmed, and edited video content (including drone footage) for product introductions and warehouse showcase
Designed the trade show booth layout, graphics, and motion materials for in-event screens
Built a consistent social media identity and seasonal content plan
Actively led and implemented the digital marketing roadmap, content calendar, and ad campaign strategy
Integrated AI-assisted image generation in multiple stages including moodboards, catalog backgrounds, character illustrations, and visual storytelling for social media and print
Used generative tools to ideate faster and achieve custom imagery tailored to campaign goals
“Navid redefined our brand with precision and creativity. His leadership across content, visuals, and digital strategy has helped elevate Hamico to a new level.”
