Identity of the top bowling brand in Iran

The Iran Bowling Company’s identity underwent a comprehensive redesign to establish a cohesive and patriotic brand image across its website, catalogs, and brochures. The project focused on integrating bowling elements and the colors of the Iran flag to create a visually appealing and culturally relevant design.

OBJECTIVES

• Establish a strong and recognizable brand identity for the Iran Bowling Company.
• Infuse elements of Iranian culture and bowling into the design to resonate with the target audience.
• Create a consistent visual language across all marketing materials.
• Enhance brand recognition and recall through a unique and engaging design.

KEY FEATURES

• Unified Brand Identity: The redesign ensured that the website, catalogs, and brochures all reflected a cohesive brand image that resonated with the essence of Iranian culture and the sport of bowling.
• Cultural Integration: By incorporating elements of Iranian culture and the colors of the Iran flag, the design evoked a sense of national pride and authenticity.
• Visual Consistency: The design elements and color palette were carefully selected to maintain a consistent and harmonious look across all marketing materials, reinforcing the company’s brand identity.

TECHNOLOGIES USED

• Adobe Creative Suite for design assets
• Print design principles for catalogs and brochures
• Responsive web design techniques for the website
• Branding guidelines for consistent application of the new identity

IMPACT

• Strengthened brand recognition and recall among the target audience.
• Increased customer engagement and loyalty through a visually appealing and culturally relevant design.
• Enhanced the company’s professional image and market positioning.

FUTURE ENHANCEMENTS

• Explore interactive elements for the website to further engage users.
• Continuously update and evolve the brand identity to stay relevant and appealing.
• Conduct market research to gather feedback on the new identity and make refinements as needed.

CONCLUSION

The Iran Bowling Company’s identity redesign project successfully established a strong and culturally resonant brand image across its website, catalogs, and brochures. By integrating elements of Iranian culture and the colors of the Iran flag, the company now presents a unified and engaging identity that reflects its heritage and passion for bowling, setting a solid foundation for future growth and success.