Iran Lasertag Brand Identity, Website, Catalog & Exhibition Booth

Scope

Full brand identity: logo, colors, typography
Product catalog for lasertag equipment and gameplay kits
WordPress website with AI-generated visuals and structured content with club directory + legal documentation of Iran’s lasertag rules
3D exhibition booth design for marketing and trade shows

Goals

Build a complete and modern visual system for the growing lasertag scene in Iran
Centralize club information and rules into a functional online portal
Provide clear marketing materials (catalog + visuals) for partners and sponsors
Create an attractive exhibition booth to introduce the brand in public events

Approach

We began with a full branding phase—designing a bold logotype and energetic color system inspired by futuristic sports.
The website was developed using WordPress and populated with high-quality AI-generated images to create immersive visual appeal. Functional sections included a rulebook system and an up-to-date club directory.
The printed product catalog followed a minimal, high-contrast layout with detailed product specs.
Finally, a 3D exhibition booth was designed to reflect the brand in real-world events, using lighting, layout zones, and visual panels to attract visitors and explain the game mechanics.

Delivery

Complete brand system (logo, fonts, color palette)
Print-ready product catalog (PDF + CorelDraw)
WordPress website + content strategy
AI visuals for banners, hero sections, and blog thumbnails
3D-designed booth with mockups and construction files

Brand Colors

#00a693

, #bf1e2e

Tools Used

Photoshop, Adobe XD, Corel Draw, 3DsMax, Vray, Stable Diffusion

Gallery

Iran Lasertag Brochure & Content

Iran Lasertag Catalog

IRL Contents page

IRL Scenario page

Project Feedback

“From concept to execution, Navid provided complete visual direction for Iran Lasertag. The booth, brand, and digital tools gave us a strong presence both online and at public events.”
Gheibi, CEO
Iran Lasertag