A holistic brand revitalization for Iran Lasertag, the nation’s primary hub for lasertag equipment and gameplay. This project involved constructing a futuristic visual identity and a centralized digital portal. By integrating AI-driven visual storytelling with functional tools like a national club directory and a 3D exhibition booth, the brand was transformed into a high-energy industry leader that bridges the gap between digital excitement and physical recreation.
Lasertag was often perceived as a niche or low-budget attraction. The challenge was to elevate the sport’s image to a professional level through premium branding, high-quality AI-generated visuals, and a robust digital presence that could support both marketing and official regulatory documentation.
Positioned as the National Authority for Lasertag, representing the perfect fusion of tactical sports and futuristic technology. It is not just a game; it is an official competitive landscape.
An energetic, high-contrast palette featuring Neon Teal (#00A693) and Action Red (#BF1E2E).
The logotype is bold and aerodynamic, while the use of AI-generated imagery creates a hyper-realistic, “sci-fi” atmosphere that differentiates the brand from traditional amusement parks.
#00a693
, #bf1e2e
Photoshop, Adobe XD, Corel Draw, 3DsMax, Vray, Stable Diffusion
The comprehensive brand system provided a professional face for the sport in Iran, facilitating growth in club memberships and equipment sales. The exhibition presence significantly increased brand awareness among B2B investors, while the centralized website became the primary traffic source for lasertag-related queries nationwide.
