Approach

• As Digital Marketing & PR Manager, I led the creative and strategic efforts to reintroduce PMP Play’s lasertag products to the public and industry. I managed the full design pipeline — from catalog development and animation production to booth concept creation and content distribution.
• Catalog Design: Produced in both Persian and English, the catalog introduced new product visuals and followed a modern grid-based layout inspired by our web design. It served both sales partners and direct customers.
• Lasertag User Guide: Designed a 40-page guide in Persian explaining hardware setup, game modes, safety protocols, and troubleshooting — using clear iconography and minimal text for readability.
• Promotional Videos: Two types of videos were created:
  • Equipment Introduction videos using 3D modeling and After Effects composition
  • Lasertag Promo videos using existing video assets with Recorded new footages and VFX-enhanced edits for social media and expo panels
• Product Website: Built a responsive one-page WordPress site listing products, linking to catalogs, and supporting a blog for player/community updates. SEO and UX were optimized for both Persian and international visitors.
• Exhibition Booths: I oversaw the design of 3 trade show booths, each tailored to a different event (family expo, gaming show, and industrial tech event). Booths included branded print panels, hardware demo sections, and media walls.