Brand art direction, social media strategy, and PR coordination
02 · Goals
What it had to achieve
Build PMP Play’s brand voice
Develop a strong digital presence for both local and export markets
Empower club operators and players through clear product documentation
Provide visually engaging content for social media and national expos
Strengthen brand perception through consistent public communication
03 · Approach
How I solved it
As Digital Marketing & PR Manager, I led the creative and strategic efforts to reintroduce PMP Play’s lasertag products to the public and industry. I managed the full design pipeline — from catalog development and animation production to booth concept creation and content distribution.
Catalog Design: Produced in both Persian and English, the catalog introduced new product visuals and followed a modern grid-based layout inspired by our web design. It served both sales partners and direct customers.
Lasertag User Guide: Designed a 40-page guide in Persian explaining hardware setup, game modes, safety protocols, and troubleshooting — using clear iconography and minimal text for readability.
Promotional Videos: Two types of videos were created:
Equipment Introduction videos using 3D modeling and After Effects composition
Lasertag Promo videos using existing video assets with Recorded new footages and VFX-enhanced edits for social media and expo panels
Product Website: Built a responsive one-page WordPress site listing products, linking to catalogs, and supporting a blog for player/community updates. SEO and UX were optimized for both Persian and international visitors.
Exhibition Booths: I oversaw the design of 3 trade show booths, each tailored to a different event (family expo, gaming show, and industrial tech event). Booths included branded print panels, hardware demo sections, and media walls.
“Navid didn’t just deliver visuals — he led our brand direction, built our media presence, and shaped how we spoke to the public. His creativity and marketing insight elevated our product line.”
