Case study

Roma Car Gallery Visialization – Interior and Facade Architectural Visualization

Afshin Khorami (Architect)

1 Week

Client

Afshin Khorami (Architect)

Date

June 2018

Duration

1 Week

Brand colors

#cc9933

#666666

01 · Scope

What we covered

Full 3D modeling and rendering of a luxury car showroom interior
Exterior porch and facade design visualization
Back-office space layout and integration
Collaboration with architect for design coordination and presentation

02 · Goals

What it had to achieve

Deliver a clean and stylish architectural concept for a modern car showroom
Showcase the front porch and branding potential of the facade
Provide realistic lighting to simulate the reflection-heavy environment of a gallery
Visualize back-office layout as a functional extension to the customer area

03 · Approach

How I solved it

This project was executed in close partnership with Afshin Khorami, focusing on the visual identity and functional clarity of a car showroom located in Tehran’s Abbas Abad district.

The work involved:

Designing the main hall with ample lighting and floor reflection for vehicle display
Rendering the porch area and entrance with clear signage and visibility
Visualizing the administrative offices located behind the showroom

The challenge was to deliver a cohesive visual package within one week, balancing both commercial appeal and architectural efficiency.

04 · Delivery

What the client got

Multiple exterior and interior renders
High-resolution images for client presentation and permits
Editable scene files for future use
Material and lighting presets for architectural consistency

Tools used

Photoshop, 3DsMax, Vray

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Gallery

Selected visuals

“

“Navid’s renders helped us quickly communicate both the visual ambition and functional layout of the gallery. The facade and interior matched the client’s vision exactly.”

~ Afshin Khorami (Architect)