Navid
Khorshidi

Bloor – Bottled Water Brand Identity, Packaging & Launch Assets

Scope

Logo design (English & Persian versions)
Brand identity system (logo usage, color palette, typography, minimal brand book)
Packaging design for PET bottles (0.5L and 1.5L)
Brand slogan development: Save Water, Save Earth, Save Life
Promotional mockups (billboards, merchandise, apparel)
Social media starter kit (highlights, post templates, stories)

Goals

Develop a modern, minimal, and luxurious identity for a bottled water brand
Convey purity, freshness, and environmental responsibility through design
Ensure packaging looks premium yet approachable on shelves
Create a compact brand guideline for consistent application on digital and print platforms

Approach

Designed a logo inspired by natural elements (windy mountains) representing clarity and freshness
Chose a clean, blue-focused palette symbolizing water depth and purity
Applied minimalist typography with a balance of elegance and readability
Designed packaging with transparent/light blue bottles and clean labels for maximum shelf visibility
Produced mockups for billboards, social media, and merchandise to demonstrate flexibility of the identity

Delivery

Final logo pack (vector + raster, bilingual lockups)
Brand book (overview, logo usage, typography, colors, applications)
PET bottle packaging design files (print-ready)
Mockups for marketing (billboard, T-shirt, flag, merchandise)
Social media visual kit

Brand Colors

#2c4569

, #4dc8f4

Tools Used

Pen, Ink & Sketchbook, Photoshop, Corel Draw, 3DsMax, Vray, Nano Banana

Gallery

Project Feedback

“Working with Navid gave our brand a unique personality. The Bloor identity feels pure, fresh, and premium, exactly the image we wanted for our bottled water launch.”
~ A.Sadeghifar – Brand Consultant
Bloor Benoosh Iranian