The idea of embracing minimalism in design was popularized by Mehmet Gözetlik’s project “Minimalist Effect in the Maximalist Market”, which showed that in a world overwhelmed with information, simplicity becomes a necessity. This approach is not just a trend; it’s a response to the cluttered, data-driven world we live in.

Inspired by this idea, I’ve applied minimalist principles to several well-known Iranian products. By focusing on clean lines, simple typography, and subtle colors, these designs aim to bring a fresh, modern look to traditional products, making them stand out in today’s market.

Here are a few examples:

• Goli Dishwashing Liquid
• Oqab Halva Shokri
• Pegah Pink Cream
• One & One Bean Can

These products, when paired with minimalist packaging, not only showcase simplicity but also speak to the consumer’s desire for clarity and quality.