White Deer Consumables – Brand Identity & Packaging Design

Scope

Logo design and tagline creation for White Deer
Full brand identity system (colors, typography, tone of voice)
Package design for individual consumables (alcohol bottles, sanitizers, masks, gloves, etc.)
Master carton design for bulk packaging (containing all products)
Copywriting for labels, taglines, and brand messaging

Goals

Launch White Deer rapidly as a trusted, professional consumables brand during the pandemic
Create a memorable logo and visual identity that conveyed safety, hygiene, and reliability
Design packaging that was clear, minimal, and scalable across different product categories
Ensure both single product boxes and the master carton carried consistent branding
Provide urgent, print-ready assets within 3 days

Approach

Designed a modern, minimal logo inspired by the symbolic purity of a “white deer”
Created a fresh color system:
- Light Orange → energy, optimism, visibility
- Teal Green → safety, trust, vitality
- White/Neutral tones → clarity and hygiene cues
Applied consistent layouts across consumables:
- Alcohol & Sanitizer bottles → bold, clear labels with strong iconography
- Mask & Glove boxes → color-coded sections, intuitive graphics, medical-style clarity
- Master Carton → unified visuals combining orange + teal branding for instant recognition
Wrote taglines & copy highlighting protection, reliability, and quality for consumer trust
Delivered a fully functional brand and packaging system with speed and precision

Delivery

Final White Deer logo (vector + raster formats)
Brand identity guideline (logo usage, colors, typography, tagline)
Packaging designs for alcohol, sanitizers, masks, gloves with die cut designs
Master carton packaging design with die cut design
Copywriting for slogans and label text
Print-ready files and photorealistic mockups

Brand Colors

#69b8b0

, #f39530

Tools Used

Corel Draw, 3DsMax

Gallery

White Deer Identity

White Deer COVID Prevention Box

Project Feedback

“Navid created the White Deer brand in just three days, from logo to full packaging. The consistent design helped us stand out and build immediate trust in a critical time.”
~V.Abolghasempour, Product Designer
White Deer Consumables